In the past few months celebrity brands have taken a major economic hit. The recession has already claimed its fair share of celebrity lines from Mandy Moore's Mblem to Lauren Conrad's self-titled clothing line going on hiatus. Today, WWD is reporting that Jennifer Lopez is following suit and closing the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision – no date has been set for its return to stores. Lauren Conrad spoke just last month about her plans to redisgin her line's image. Perhaps facing tough economic times, the celebrity lines don't need an overhaul but rather, a little bit of good old price slashing.
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